Sony Alpha 7 IV Full-Frame Mirrorless Camera With 33MP Sensor, 4K 60fps Video Recording Launched

The Sony A7 IV’s body is made of magnesium alloy in order to maintain its weight within a certain range. The new body design provides the protection of external elements like water and dust. Sony states that the production, design and packaging of the new camera were done taking the environment in mind. The camera makes use of recycled plastic, known as SORPLAS that is made with renewable energy, such as the solar energy generation. The packaging of the camera also uses recycled plastics that have been reduced to.

The Sony A7 IV is a significant improvement over its predecessor because it features a brand new 33MP full-frame backside-illuminated exmor R CMOS image sensor made by Sony. It has a broad range of sensitivity from ISO 50 to ISO 204,800. According to Sony it is Alpha 7 IV Alpha 7 IV inherits its technology for colour that was developed by the Sony A7S III, promising superior color reproduction and less noise than Sony’s Sony A7 III. This camera runs Sony’s BIONZ XR image processor which incorporates the latest features such as AF (Autofocus) abilities from Sony’s top Alpha 1 camera lineup. It has 759 autofocus points that are phase-detected and real-time tracking as well as Eye AF (for animals, humans and even birds).

The camera is able to shoot at 10fps in burst mode, with endless continuous recording. It is however restricted to 828 images when you shoot compressed RAW as well as JPEG formats. The camera features an 3.68-million-dot OLED quad-VGA live viewfinder that has increased in resolution. 3 inches of 1.03 million-dot side-opening variable-angle LCD display allows you to shoot from various angles.

It’s Sony A7 IV also excels in videography since it is able to shoot 4K 60fps video with Super 35mm mode, and as high as 4K30fps video recording using 7K oversampling when in full-frame mode. It has 10 bit colour depth and 4:2:2 colour sampling , which gives natural color Gradation. Its XAVC S-I intra-frame encoder allows efficient editing workflows, and the XAVC High-Speed provides an increased compression rate. It is also capable of recording slow-motion video at 120 frames per second with Full HD resolution. The camera also features 5 axis in-body image stabilisation to give the 5.5-step shutter speed improvement.

Other notable features include dual-band wireless connectivity, Imaging Edge Mobile app connectivity, Bluetooth, AI video editing cloud service, as well as an USB 3.2 Gen. 2 Type-C port. The camera is equipped with Z-series batteries with high capacity and a more efficient cooling system for heat.

Sony Alpha 7 IV Price, Availability

Sony A7 IV is priced at $2,499 (around Rs1,87,055) Sony A7 IV is priced at $2,499 (around 1,87,055 rupees) for the body and only package that’s 500 more than the initial pricing of Sony Alpha 7 III. The camera is paired with an FE 28-70mm F3.5-5.6 zoom lens with OSS is priced at $2700 (around 2,00,000 rupees). The camera will be available to purchasing in the UK as well as the US from December 2021.

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